Review: Rimmel Wonderlash Mascara (NEW)

Waterproof version in 001 Black Noir
Also comes in non-waterproof

PACKAGING:

Comes in a thick bulky plastic rhombus tube. The waterproof version shown above comes in a pretty blue color while the original formula comes in a light caramel brown color.

While it is bulky it is very lightweight so it is easy to carry for travel or just in your purse for touchups.

This mascara has a rubber brush that is pretty flexible so that you can get into those annoying inner lashes.

Contains 0.37 FL OZ of profuct

FORMULATION:

Rimmel over the years has come up with pretty decent mascaras but nothing too spectacular. I have not been a fan of Rimmel Mascaras ever just because for some reason their mascaras tend to irritate my eyes. What interested me about this new mascara was that it contains argan oil. 

A little information about argan oil:
-Comes from the kernels of the argan tree in Morocco

-While we use this particular oil for skincare and beauty reasons it is also quite delicious on top of pastas and couscous

-It also has great health benefits for the heart including lowering cholesterol and triglyceride levels Studies also have shown argan oil can help prevent cancer and help maintain a healthy weight.

-In terms of uses for beauty and skincare, argan oil is a great moisturizer for the skin and hair. It can help with certain skin diseases, juvenile acne, and healing of burns
For once Rimmel has produced a mascara that hasn't irritated my eyes. It provides a natural look to the lashes while giving nice length. I didn't notice as much volume. The best part of this mascara is that thanks to the argan oil my lashes were nicely conditioned and not hard and flaky compared to other mascaras. It isn't clumpy but with the original formula it did smudge at first but after switching to the waterproof formula I didn't have any issues with smudging afterwards. The waterproof version also lasted throughout the day without any issues. I love big lashes so for me 2-3 coats gave me a good effect. However everyone's lashes are different so you may need more or less coats. 

There is a bit of a smell to it due to the argan oil but it isn't too strong and the smell doesn't linger.

PRICING:

This mascara is currently available at drugstores nationwide. Prices will vary depending on where you purchase it. But on average it retails around $7-13. So it is a fairly pricy drugstore mascara but definitely worth the money. Josie Maran has a mascara that is also infused with with argan oil but her mascara will set you back a good $22. So this Rimmel on is a great alternative.

OVERALL:

4/5

New Mascaras SHOWDOWN

MAYBELLINE PUMPED UP COLOSSAL VS. L'OREAL VOLUMINOUS MILLION LASHES EXCESS

MAYBELLINE PUMPED UP COLOSSAL

Packaging: Very similar to the Maybelline Rocket Power mascara packaging except hot pink instead of blue. The brush is a cylinder shape that is tapered at the end. The want itself is not flexible, but stays very well in place.

Formulation: I was a bit disappointed with the formulation of this one. I love the original colossal formula so I had high expectations for this one. To get decent looking lashes it requires a couple of coats. The brush is prickly feeling so be careful when applying.

Overall: 3.5/5

Also comes in a waterproof formula.

L'OREAL VOLUMINOUS MILLION LASHES EXCESS

Packaging: Comes in a red and gold tube. The brush is long and flexible and is plastic unlike the Maybelline one which is hair.

Formulation: I was very impressed with this mascara. It held the curl of my lashes while giving decent volume and is a great mascara to layer on top of others. I like the plastic wand, it gives a more flexible control when applying. Only downside is that it doesn't come in a waterproof formula and can get flaky throughout the day.

Overall: 4.8/5

PRICE BREAKDOWN (depending on where purchased)

Maybelline Pumped Up Colossal

$5-7 

L'Oreal Excess

$8-11

Both mascaras are available at drugstores nationwide as well as Targets and Wal-marts near you!